Until the 1950s, the average man’s wardrobe consisted of one or more dark suits with vests, white shirts, subdude color ties, highly polished shoes, and overcoat, and a hat. Whatever changes in fashion did take place ususally expressed themselves in little more than variations in the width of lapels, the style and the flap of a jacket pocket, and the location of the ventin the suite jacket. The industry that produced men’s garments did not consider itself to be in the fast-changing business of fashion.
Change came dramatically after WW11. Surfeited w/ khaki drabness, many of the younger men yearned for color, even in their undershirts.
By the 1960s, the presence of a large and highly visible generation of young adults sparked a demand for greater variety, faster change,and new opportunities for expression of idivisuality. However, the 1970’s and on into the 1980s the winds of fashion change continued to blow up a storm in the mens field.
Moreover, today. Men’s interest in fashion has become increasingly pronounced and the industry that serves them has repsonded accordingly.
Did you know Advertisements for “Ready-Made Mens Clothing” went back as far as 1849? By a company called Laboring Men, Mechanics, Teamsters, & C.
Its quite interesting to know how fashion evolves, and how we evolve with it.
– Twitter @wardrobeguy